Role: Creative Director / DP / Editor / Designer
Industry: Commercial Video / Brand Building
I remember getting the e-mail from Nick about an idea him and his friend, Michael had about “reinventing” the ice cream truck. They came to me asking about doing a video for a kickstarter, but the real “kicker” was they didn’t even have a name for this idea yet.
I was lucky enough to be able to not just produce their kickstarter video and social content–but to actually build this brand from the ground up with them; hand in hand.
After the past couple years of navigating issues with my health, I started realizing the weight of doing ‘great’ work. I started looking at every project and asking, “If I died tomorrow, would I be proud of what I made today?”– this is one of those projects that I took on, happily knowing it would be (and now IS) great.
Special thanks: Alfie, Justin, Austin, Taylor, Sam, Nate, and Daniel.