“The value of persistence is inevitable influence.”
You don’t have to be the best at what you do, you simply have to be willing to become the best ‘you’. If you’re in an artistic or creative field, you’ll find that the foundation of qualification is as solid as sinking sand. “Willingness” will get you farther than “able-ness”. This isn’t to say that you can be terrible at your craft and still pay your rent–it’s simply to say that there’s a greater value to accepting the room for growth, and not building your career on your capability; instead build your skills alongside partnerships with others willing to work and take risks together.
Buy someone a drink instead of buying yourself followers...You’re not out to maneuver your way into a job or gig, you’re actual goal should be learning what is truly needed–and as you learn, you’ll grow to reflect the solution to the problem.
I’m no expert at– well, anything really… but I’ve been freelancing for just under 8,000 hours (2k shy of Malcolm’s ‘expert’ standard) and 99.9% of my efforts to ‘drum up business’ have left me empty handed. In the past 3 years, I’ve designed for brands ranging from Ford, to Walmart and shot films for companies like P&G and and Lexus… and none of it came by my own hand. Every ounce of that work came from a pre-existing relationship that was built on a trust–not solely in my aptitude.
So my goal for 2018 (and hopefully yours, as well) is to not only ‘be better’ but to ‘befriend better’… or just network more, but this tagline was catchier.
Cheers to 2018.